Client: Xfinity / 2020-2022
Client: Xfinity / 2020-2022
Client: Xfinity / 2020-2022
Client: Xfinity / 2020-2022
Client: Xfinity / 2020-2022
Self Protection
Self Protection
Self Protection
Self Protection
Self
Protection
ROLE: Creative lead, Product design, UX/UI
ROLE: Creative lead, Product design, UX/UI
ROLE: Creative lead, Product design, UX/UI
ROLE: Creative lead, Product design, UX/UI
ROLE: Creative lead, User testing,UX/UI
Self Protection is Comcast's self-monitored home security solution.
It allows users to check in on their homes from anywhere via live and recorded video, and sends real-time mobile notifications when a camera detects motion or a smart lock is activated.
Self Protection is Comcast's self-monitored home security solution.
It allows users to check in on their homes from anywhere via live and recorded video, and sends real-time mobile notifications when a camera detects motion or a smart lock is activated.
Self Protection is Comcast's self-monitored home security solution.
It allows users to check in on their homes from anywhere via live and recorded video, and sends real-time mobile notifications when a camera detects motion or a smart lock is activated.
Self Protection is Comcast's self-monitored home security solution.
It allows users to check in on their homes from anywhere via live and recorded video, and sends real-time mobile notifications when a camera detects motion or a smart lock is activated.
Self Protection is Comcast's self-monitored home security solution.
It allows users to check in on their homes from anywhere via live and recorded video, and sends real-time mobile notifications when a camera detects motion or a smart lock is activated.
THE PRODUCT
THE PRODUCT
THE PRODUCT
THE PRODUCT
Self Protection was designed for consumers who want features like high-quality security cameras with continuous video recording, but who may not need a professionally installed and monitored whole-home security system.
By combining Comcast’s xFi Gateway (Internet modem + WiFi router) with the Self Protection service users have the ability to automatically connect indoor and outdoor smart devices to their network and control them easily, while at home or on the go, through the app.
Self Protection was designed for consumers who want features like high-quality security cameras with continuous video recording, but who may not need a professionally installed and monitored whole-home security system.
By combining Comcast’s xFi Gateway (Internet modem + WiFi router) with the Self Protection service users have the ability to automatically connect indoor and outdoor smart devices to their network and control them easily, while at home or on the go, through the app.
Self Protection was designed for consumers who want features like high-quality security cameras with continuous video recording, but who may not need a professionally installed and monitored whole-home security system.
By combining Comcast’s xFi Gateway (Internet modem + WiFi router) with the Self Protection service users have the ability to automatically connect indoor and outdoor smart devices to their network and control them easily, while at home or on the go, through the app.
Self Protection was designed for consumers who want features like high-quality security cameras with continuous video recording, but who may not need a professionally installed and monitored whole-home security system.
By combining Comcast’s xFi Gateway (Internet modem + WiFi router) with the Self Protection service users have the ability to automatically connect indoor and outdoor smart devices to their network and control them easily, while at home or on the go, through the app.
Self Protection was designed for consumers who want features like high-quality security cameras with continuous video recording, but who may not need a professionally installed and monitored whole-home security system.
By combining Comcast’s xFi Gateway (Internet modem + WiFi router) with the Self Protection service users have the ability to automatically connect indoor and outdoor smart devices to their network and control them easily, while at home or on the go, through the app.
Xfinity’s broadband connection serves as a platform for delivering a wide range of value-added services – and the gateway is a way of providing a single easy-to-use interface for controlling all those services.
THE CHALLENGE
Since its market launch in late 2020, Self Protection has added a wide variety of devices and services to the home security family; from proprietary cameras and video doorbells, to third party doorlocks, thermostats, and lights.
With every new addition the end to end experience has to be revised, and often restructured, to include the new product and its features, and make sure it aligns with both the new brand messaging and the product’s strategy.
Some of these devices present their own challenges, like a specific installation or setup requisite. So, simplifying the requirements and presenting them front and center helps customers make an informed decision before making a purchase.
With every new addition the end to end experience has to be revised, and often restructured, to include the new product and its features, and make sure it aligns with both the new brand messaging and the product’s strategy.
Some of these devices present their own challenges, like a specific installation or setup requisite. So, simplifying the requirements and presenting them front and center helps customers make an informed decision before making a purchase.
With every new addition the end to end experience has to be revised, and often restructured, to include the new product and its features, and make sure it aligns with both the new brand messaging and the product’s strategy.
Some of these devices present their own challenges, like a specific installation or setup requisite. So, simplifying the requirements and presenting them front and center helps customers make an informed decision before making a purchase.
With every new addition the end to end experience has to be revised, and often restructured, to include the new product and its features, and make sure it aligns with both the new brand messaging and the product’s strategy.
Some of these devices present their own challenges, like a specific installation or setup requisite. So, simplifying the requirements and presenting them front and center helps customers make an informed decision before making a purchase.
With every new addition the end to end experience has to be revised, and often restructured, to include the new product and its features, and make sure it aligns with both the new brand messaging and the product’s strategy.
Some of these devices present their own challenges, like a specific installation or setup requisite. So, simplifying the requirements and presenting them front and center helps customers make an informed decision before making a purchase.
OUR APPROACH
OUR APPROACH
Product launches are not unique to Self Protection, they are also part of Xfinity Home’s professionally monitored solutions, which requires a deeper dive across Xfinity Home’s offerings to make sure the whole experience is reflective of the new services and devices.
Our process:
- Work with product teams to align on requirements
- Design kickoff and milestones
- Experience audit; from learn and shop to checkout and support
- Partner with industrial design team to create visual assets
- Brand and marketing reviews to align on messaging and tone
- Content writing and legal reviews
- Handoff to content management teams and dev partners
- Pre-launch QA and post-launch fast follows
Product launches are not unique to Self Protection, they are also part of Xfinity Home’s professionally monitored solutions, which requires a deeper dive across Xfinity Home’s offerings to make sure the whole experience is reflective of the new services and devices.
Our process:
- Work with product teams to align on requirements
- Design kickoff and milestones
- Experience audit; from learn and shop to checkout and support
- Partner with industrial design team to create visual assets
- Brand and marketing reviews to align on messaging and tone
- Content writing and legal reviews
- Handoff to content management teams and dev partners
- Pre-launch QA and post-launch fast follows
Product launches are not unique to Self Protection, they are also part of Xfinity Home’s professionally monitored solutions, which requires a deeper dive across Xfinity Home’s offerings to make sure the whole experience is reflective of the new services and devices.
Our process:
- Work with product teams to align on requirements
- Design kickoff and milestones
- Experience audit; from learn and shop to checkout and support
- Partner with industrial design team to create visual assets
- Brand and marketing reviews to align on messaging and tone
- Content writing and legal reviews
- Handoff to content management teams and dev partners
- Pre-launch QA and post-launch fast follows
Product launches are not unique to Self Protection, they are also part of Xfinity Home’s professionally monitored solutions, which requires a deeper dive across Xfinity Home’s offerings to make sure the whole experience is reflective of the new services and devices.
Our process:
- Work with product teams to align on requirements
- Design kickoff and milestones
- Experience audit; from learn and shop to checkout and support
- Partner with industrial design team to create visual assets
- Brand and marketing reviews to align on messaging and tone
- Content writing and legal reviews
- Handoff to content management teams and dev partners
- Pre-launch QA and post-launch fast follows
Product launches are not unique to Self Protection, they are also part of Xfinity Home’s professionally monitored solutions, which requires a deeper dive across Xfinity Home’s offerings to make sure the whole experience is reflective of the new services and devices.
Our process:
- Work with product teams to align on requirements
- Design kickoff and milestones
- Experience audit; from learn and shop to checkout and support
- Partner with industrial design team to create visual assets
- Brand and marketing reviews to align on messaging and tone
- Content writing and legal reviews
- Handoff to content management teams and dev partners
- Pre-launch QA and post-launch fast follows
The Self Protection experience caters to three main segments: New customer, existing customer without Self Protection, and exisiting customer with Self Protection.
Each segment is personalized (messaging, guidance, and recommendations) to meet the users where they’re at in the journey and optimize the flow for a faster checkout, to inform about the latest products, or to educate on first-time purchases.
From learn pages to shop and checkout experiences every detail is tailored to add value and help each customer make an informed decision when purchasing products and services.
The entire user journey is optimized across touchpoints allowing consumers to engage and purchase as easily on a mobile device as they would on the desktop experience.
The entire user journey is optimized across touchpoints allowing consumers to engage and purchase as easily on a mobile device as they would on the desktop experience.
The entire user journey is optimized across touchpoints allowing consumers to engage and purchase as easily on a mobile device as they would on the desktop experience.
The integration with some of the most popular smart home brands offers the flexibility to fully customize a home system and control it from the Xfinity app.
KWIKSET Smart Lock
KWIKSET Smart Lock
KWIKSET Smart Lock
KWIKSET Smart Lock
KWIKSET Smart Lock
Xfinity video doorbell
Xfinity video doorbell
Xfinity video doorbell
Xfinity video doorbell
ecobee 3 lite
ecobee 3 lite
ecobee 3 lite
ecobee 3 lite
ecobee 3 lite
Thank you!