Client: 3D Photoworks / 2020

Tactile Images

ROLE: Branding, Content strategy, Creative Direction, UX/UI

At its core Tactile Images’ mission is to bring art and photography closer to the blind and visually impaired through 3D printed images.

These images are developed as interactive installations that include braille, sensor activated audio, and even components capable of emitting unique smells.

Thanks to them the blind community has been able to experience artwork and imagery in a personal way in many cases for the first time.

At its core Tactile Images’ mission is to bring art and photography closer to the blind and visually impaired through 3D printed images.

These images are developed as interactive installations that include braille, sensor activated audio, and even components capable of emitting unique smells.

Thanks to them the blind community has been able to experience artwork and imagery in a personal way in many cases for the first time.

At its core Tactile Images’ mission is to bring art and photography closer to the blind and visually impaired through 3D printed images.

These images are developed as interactive installations that include braille, sensor activated audio, and even components capable of emitting unique smells.

Thanks to them the blind community has been able to experience artwork and imagery in a personal way in many cases for the first time.

At its core Tactile Images’ mission is to bring art and photography closer to the blind and visually impaired through 3D printed images.

These images are developed as interactive installations that include braille, sensor activated audio, and even components capable of emitting unique smells.

Thanks to them the blind community has been able to experience artwork and imagery in a personal way in many cases for the first time.

At its core Tactile Images’ mission is to bring art and photography closer to the blind and visually impaired through 3D printed images.

These images are developed as interactive installations that include braille, sensor activated audio, and even components capable of emitting unique smells.

Thanks to them the blind community has been able to experience artwork and imagery in a personal way in many cases for the first time.

OBJECTIVE

Tactile Images is born out of the partnership between Getty images, the National Federation of the Blind, and 3D Photoworks. Thanks to this collaboration, Tactile Images is able to make over 45 million images accessible to the blind and disabled at museums, science centers, libraries, government agencies, and cultural institutions worldwide.

For its launch in early 2021 Tactile Images needed a visual identity and a scalable design system for both digital and printed materials.

The wordmark and symbol needed to reflect the tactile nature of their products as well as the educational aspect of the company’s mission.

Tactile Images is born out of the partnership between Getty images, the National Federation of the Blind, and 3D Photoworks. Thanks to this collaboration, Tactile Images is able to make over 45 million images accessible to the blind and disabled at museums, science centers, libraries, government agencies, and cultural institutions worldwide.

For its launch in early 2021 Tactile Images needed a visual identity and a scalable design system for both digital and printed materials.

The wordmark and symbol needed to reflect the tactile nature of their products as well as the educational aspect of the company’s mission.

Tactile Images is born out of the partnership between Getty images, the National Federation of the Blind, and 3D Photoworks. Thanks to this collaboration, Tactile Images is able to make over 45 million images accessible to the blind and disabled at museums, science centers, libraries, government agencies, and cultural institutions worldwide.

For its launch in early 2021 Tactile Images needed a visual identity and a scalable design system for both digital and printed materials.

The wordmark and symbol needed to reflect the tactile nature of their products as well as the educational aspect of the company’s mission.

LOGO

The solution is inspired by kinesthetic learning. Even though other senses can be triggered by the interactive installations, touch is the dominant one and it creates a personal connection between the individual and the content.

The symbol stems from the letter “t” in braille system, and is slightly stylized to provide visual balance; it can be quickly recreated following the grid provided.

The solution is inspired by kinesthetic learning. Even though other senses can be triggered by the interactive installations, touch is the dominant one and it creates a personal connection between the individual and the content.

The symbol stems from the letter “t” in braille system, and is slightly stylized to provide visual balance; it can be quickly recreated following the grid provided.

The wordmark uses Playfair Display SemiBold with adjusted kerning, and its proportion in relation to the symbol is three times the diameter of one of the symbol’s dots.

The typography chosen represents the brand’s educational and traditional values complementing the geometry of the symbol.

The wordmark uses Playfair Display SemiBold with adjusted kerning, and its proportion in relation to the symbol is three times the diameter of one of the symbol’s dots.

The typography chosen represents the brand’s educational and traditional values complementing the geometry of the symbol.