Xfinity unveiled its latest rebrand in 2023, designed to reflect the network's upgrades and future plans for improvement. During Super Bowl LVII, Xfinity launched its new look through the 10G Network commercial.

Xfinity unveiled its latest rebrand in 2023, designed to reflect the network's upgrades and future plans for improvement. During Super Bowl LVII, Xfinity launched its new look through the 10G Network commercial.

Xfinity unveiled its latest rebrand in 2023, designed to reflect the network's upgrades and future plans for improvement. During Super Bowl LVII, Xfinity launched its new look through the 10G Network commercial.

Xfinity unveiled its latest rebrand in 2023, designed to reflect the network's upgrades and future plans for improvement. During Super Bowl LVII, Xfinity launched its new look through the 10G Network commercial.

Xfinity unveiled its latest rebrand in 2023, designed to reflect the network's upgrades and future plans for improvement. During Super Bowl LVII, Xfinity launched its new look through the 10G Network commercial.

Brand as a product—The 10G campaign would be the perfect jump off point for Xfinity to introduce their five year plan to invest in upgrading both infrastructure and product offering.

Brand as a product—The 10G campaign would be the perfect jump off point for Xfinity to introduce their five year plan to invest in upgrading both infrastructure and product offering.

Brand as a product—The 10G campaign would be the perfect jump off point for Xfinity to introduce their five year plan to invest in upgrading both infrastructure and product offering.

Brand as a product—The 10G campaign would be the perfect jump off point for Xfinity to introduce their five year plan to invest in upgrading both infrastructure and product offering.

Brand as a product—The 10G campaign would be the perfect jump off point for Xfinity to introduce their five year plan to invest in upgrading both infrastructure and product offering.

For context only (TL;DR)

For context only (TL;DR)

For context only (TL;DR)

For context only (TL;DR)

For context only (TL;DR)

What is 10G?

Not to be confused with the cellular industry's 5G (meaning fifth generation), the "G" in 10G means gigabits per second, a blazing-fast internet speed.

"10G is the cable industry's vision for delivering a remarkable 10 gigabits per second to homes in the U.S. and around the globe. Home internet speeds will be 10 times faster than today's fastest broadband networks, staying ahead of your digital demands, especially as technology becomes even more integral in our day-to-day lives."

"Despite the differences, both 5G and 10G have the same objective - to provide seamless connectivity that is fast, reliable, and secure."

"In today's era of constant connectivity, our dependence on robust wired and wireless networks has never been more evident. And the overlap doesn't end there. While wired and wireless networks were previously siloed, these technologies are becoming more intertwined and truly seamless connectivity for all will require multiple technologies that work together."

What is 10G?

Not to be confused with the cellular industry's 5G (meaning fifth generation), the "G" in 10G means gigabits per second, a blazing-fast internet speed.

"10G is the cable industry's vision for delivering a remarkable 10 gigabits per second to homes in the U.S. and around the globe. Home internet speeds will be 10 times faster than today's fastest broadband networks, staying ahead of your digital demands, especially as technology becomes even more integral in our day-to-day lives."

"Despite the differences, both 5G and 10G have the same objective - to provide seamless connectivity that is fast, reliable, and secure."

"In today's era of constant connectivity, our dependence on robust wired and wireless networks has never been more evident. And the overlap doesn't end there. While wired and wireless networks were previously siloed, these technologies are becoming more intertwined and truly seamless connectivity for all will require multiple technologies that work together."

What is 10G?

Not to be confused with the cellular industry's 5G (meaning fifth generation), the "G" in 10G means gigabits per second, a blazing-fast internet speed.

"10G is the cable industry's vision for delivering a remarkable 10 gigabits per second to homes in the U.S. and around the globe. Home internet speeds will be 10 times faster than today's fastest broadband networks, staying ahead of your digital demands, especially as technology becomes even more integral in our day-to-day lives."

"Despite the differences, both 5G and 10G have the same objective - to provide seamless connectivity that is fast, reliable, and secure."

"In today's era of constant connectivity, our dependence on robust wired and wireless networks has never been more evident. And the overlap doesn't end there. While wired and wireless networks were previously siloed, these technologies are becoming more intertwined and truly seamless connectivity for all will require multiple technologies that work together."

What is 10G?

Not to be confused with the cellular industry's 5G (meaning fifth generation), the "G" in 10G means gigabits per second, a blazing-fast internet speed.

"10G is the cable industry's vision for delivering a remarkable 10 gigabits per second to homes in the U.S. and around the globe. Home internet speeds will be 10 times faster than today's fastest broadband networks, staying ahead of your digital demands, especially as technology becomes even more integral in our day-to-day lives."

"Despite the differences, both 5G and 10G have the same objective - to provide seamless connectivity that is fast, reliable, and secure."

"In today's era of constant connectivity, our dependence on robust wired and wireless networks has never been more evident. And the overlap doesn't end there. While wired and wireless networks were previously siloed, these technologies are becoming more intertwined and truly seamless connectivity for all will require multiple technologies that work together."

What is 10G?

Not to be confused with the cellular industry's 5G (meaning fifth generation), the "G" in 10G means gigabits per second, a blazing-fast internet speed.

"10G is the cable industry's vision for delivering a remarkable 10 gigabits per second to homes in the U.S. and around the globe. Home internet speeds will be 10 times faster than today's fastest broadband networks, staying ahead of your digital demands, especially as technology becomes even more integral in our day-to-day lives."

"Despite the differences, both 5G and 10G have the same objective - to provide seamless connectivity that is fast, reliable, and secure."

"In today's era of constant connectivity, our dependence on robust wired and wireless networks has never been more evident. And the overlap doesn't end there. While wired and wireless networks were previously siloed, these technologies are becoming more intertwined and truly seamless connectivity for all will require multiple technologies that work together."

Why is 10G important?

Think about how many connected devices you own at the moment—phones, gaming consoles, speakers, voice-activated assistants, smart TVs, home security... Today, the number of connected devices in the average household is close to 30. And those devices are being used more throughout the day for everything from streaming music and TV to keeping us secure.

"10G is going to play a major role in ensuring that all of these devices work to their full potential."

"But it's not just about speed that makes the need for 10G so critical; this advancement also promises reduced latency, enhanced reliability, as well as increased security features."

"10G isn't solely focused on recreational usage; the platform aims to transform consumer experiences at pretty much every touchpoint and in a variety of industries."

Why is 10G important?

Think about how many connected devices you own at the moment—phones, gaming consoles, speakers, voice-activated assistants, smart TVs, home security... Today, the number of connected devices in the average household is close to 30. And those devices are being used more throughout the day for everything from streaming music and TV to keeping us secure.

"10G is going to play a major role in ensuring that all of these devices work to their full potential."

"But it's not just about speed that makes the need for 10G so critical; this advancement also promises reduced latency, enhanced reliability, as well as increased security features."

"10G isn't solely focused on recreational usage; the platform aims to transform consumer experiences at pretty much every touchpoint and in a variety of industries."

Why is 10G important?

Think about how many connected devices you own at the moment—phones, gaming consoles, speakers, voice-activated assistants, smart TVs, home security... Today, the number of connected devices in the average household is close to 30. And those devices are being used more throughout the day for everything from streaming music and TV to keeping us secure.

"10G is going to play a major role in ensuring that all of these devices work to their full potential."

"But it's not just about speed that makes the need for 10G so critical; this advancement also promises reduced latency, enhanced reliability, as well as increased security features."

"10G isn't solely focused on recreational usage; the platform aims to transform consumer experiences at pretty much every touchpoint and in a variety of industries."

Why is 10G important?

Think about how many connected devices you own at the moment—phones, gaming consoles, speakers, voice-activated assistants, smart TVs, home security... Today, the number of connected devices in the average household is close to 30. And those devices are being used more throughout the day for everything from streaming music and TV to keeping us secure.

"10G is going to play a major role in ensuring that all of these devices work to their full potential."

"But it's not just about speed that makes the need for 10G so critical; this advancement also promises reduced latency, enhanced reliability, as well as increased security features."

"10G isn't solely focused on recreational usage; the platform aims to transform consumer experiences at pretty much every touchpoint and in a variety of industries."

Why is 10G important?

Think about how many connected devices you own at the moment—phones, gaming consoles, speakers, voice-activated assistants, smart TVs, home security... Today, the number of connected devices in the average household is close to 30. And those devices are being used more throughout the day for everything from streaming music and TV to keeping us secure.

"10G is going to play a major role in ensuring that all of these devices work to their full potential."

"But it's not just about speed that makes the need for 10G so critical; this advancement also promises reduced latency, enhanced reliability, as well as increased security features."

"10G isn't solely focused on recreational usage; the platform aims to transform consumer experiences at pretty much every touchpoint and in a variety of industries."

How do we talk about it? 

This is how 10G will transform our lives:

- Faster and more secure connections
- Online video gaming will have richer graphics and no lag
- Binge-watching your favorite shows in every room will be a breeze
- Video chats will be enhanced with high-definition video displays
- Security systems will be able to support higher-resolution video and connect more devices

How do we talk about it? 

This is how 10G will transform our lives:

- Faster and more secure connections
- Online video gaming will have richer graphics and no lag
- Binge-watching your favorite shows in every room will be a breeze
- Video chats will be enhanced with high-definition video displays
- Security systems will be able to support higher-resolution video and connect more devices

How do we talk about it? 

This is how 10G will transform our lives:

- Faster and more secure connections
- Online video gaming will have richer graphics and no lag
- Binge-watching your favorite shows in every room will be a breeze
- Video chats will be enhanced with high-definition video displays
- Security systems will be able to support higher-resolution video and connect more devices

How do we talk about it? 

This is how 10G will transform our lives:

- Faster and more secure connections
- Online video gaming will have richer graphics and no lag
- Binge-watching your favorite shows in every room will be a breeze
- Video chats will be enhanced with high-definition video displays
- Security systems will be able to support higher-resolution video and connect more devices

How do we talk about it? 

This is how 10G will transform our lives:

- Faster and more secure connections
- Online video gaming will have richer graphics and no lag
- Binge-watching your favorite shows in every room will be a breeze
- Video chats will be enhanced with high-definition video displays
- Security systems will be able to support higher-resolution video and connect more devices

I created a content workflow that mapped the new technology across Xfinity's services, integrating it contextually throughout the customer journey.

How does 10G improve Xfinity's products?

I created a content workflow that mapped the new technology across Xfinity's services, integrating it contextually throughout the customer journey.

How does 10G improve Xfinity's products?

I created a content workflow that mapped the new technology across Xfinity's services, integrating it contextually throughout the customer journey.

How does 10G improve Xfinity's products?

I created a content workflow that mapped the new technology across Xfinity's services, integrating it contextually throughout the customer journey.

How does 10G improve Xfinity's products?

I created a content workflow that mapped the new technology across Xfinity's services, integrating it contextually throughout the customer journey.

How does 10G improve Xfinity's products?

I coordinated design and content teams to craft the narrative around 10G, highlighting both the immediate benefits for existing customers as well as its potential to drive future innovations.

What does 10G mean to customers?

I coordinated design and content teams to craft the narrative around 10G, highlighting both the immediate benefits for existing customers as well as its potential to drive future innovations.

What does 10G mean to customers?

I coordinated design and content teams to craft the narrative around 10G, highlighting both the immediate benefits for existing customers as well as its potential to drive future innovations.

What does 10G mean to customers?

I coordinated design and content teams to craft the narrative around 10G, highlighting both the immediate benefits for existing customers as well as its potential to drive future innovations.

What does 10G mean to customers?

I coordinated design and content teams to craft the narrative around 10G, highlighting both the immediate benefits for existing customers as well as its potential to drive future innovations.

What does 10G mean to customers?

The Xfinity 10G Network's messaging hierarchy focused on how the future-facing technology would improve or even reimagine existing services.

After launching the campaign I worked with my content-writer counterpart to continue developing the content strategy around 10G and its impact on the brand's architecture. 

The Xfinity 10G Network's messaging hierarchy focused on how the future-facing technology would improve or even reimagine existing services.

After launching the campaign I worked with my content-writer counterpart to continue developing the content strategy around 10G and its impact on the brand's architecture. 

The Xfinity 10G Network's messaging hierarchy focused on how the future-facing technology would improve or even reimagine existing services.

After launching the campaign I worked with my content-writer counterpart to continue developing the content strategy around 10G and its impact on the brand's architecture. 

The Xfinity 10G Network's messaging hierarchy focused on how the future-facing technology would improve or even reimagine existing services.

After launching the campaign I worked with my content-writer counterpart to continue developing the content strategy around 10G and its impact on the brand's architecture. 

The Xfinity 10G Network's messaging hierarchy focused on how the future-facing technology would improve or even reimagine existing services.

After launching the campaign I worked with my content-writer counterpart to continue developing the content strategy around 10G and its impact on the brand's architecture. 

Stream needed to ramp up efforts to implement the new brand across platforms. My role was to ensure a consistent brand experience throughout the customer journey on every platform.

Stream needed to ramp up efforts to implement and consolidate brand assets across platforms. My role was to provide  guidance and ensure a unified implementation across all platforms.

Stream needed to ramp up efforts to implement and consolidate brand assets across platforms. My role was to provide  guidance and ensure a unified implementation across all platforms.

Stream needed to ramp up efforts to implement and consolidate brand assets across platforms. My role was to provide  guidance and ensure a unified implementation across all platforms.

Stream needed to ramp up efforts to implement and consolidate brand assets across platforms. My role was to provide  guidance and ensure a unified implementation across all platforms.