Great
meeting you.
I'm Gonzalo, a creative leader and senior product designer with +15 years of experience creating digital products across platforms and markets.
I lead and support teams across creative, brand, product, and sales to create the best experiences based on research, accessibility, and user behavior.
Experience
Experience
Experience
Experience
Eli Lilly and Company—NJ (remote)
_Senior Brand Designer, Lilly Brand Office
2025-Present
Comcast, Xfinity—Philadelphia, PA
_Creative Director, Design Language & Brand
2023-2024
_Creative Director, TPX | CX
2020-2023
_Associate Creative Director CX | Xfinity Mobile
2019-2020
Havas Worldwide—NYC, NY
_Associate Creative Director CX
2016-2019
_Senior Product Designer
2015-2016
Addison Design—NYC, NY
_Senior Digital Art Director
2012-2015
Ogilvy—Madrid, Spain
_Senior Art Director
2005-2011
Eli Lilly and Company—NJ (remote)
_Senior Brand Designer, Lilly Brand Office
2025-Present
Comcast, Xfinity—Philadelphia, PA
_Creative Director, Design Language & Brand
2023-2024
_Creative Director, TPX | CX
2020-2023
_Associate Creative Director CX | Xfinity Mobile
2019-2020
Havas Worldwide—NYC, NY
_Associate Creative Director CX
2016-2019
_Senior Product Designer
2015-2016
Addison Design—NYC, NY
_Senior Digital Art Director
2012-2015
Ogilvy—Madrid, Spain
_Senior Art Director
2005-2011
Eli Lilly and Company—NJ (remote)
_Senior Brand Designer, Lilly Brand Office
2025-Present
Comcast, Xfinity—Philadelphia, PA
_Creative Director, Design Language & Brand
2023-2024
_Creative Director, TPX | CX
2020-2023
_Associate Creative Director CX | Xfinity Mobile
2019-2020
Havas Worldwide—NYC, NY
_Associate Creative Director CX
2016-2019
_Senior Product Designer
2015-2016
Addison Design—NYC, NY
_Senior Digital Art Director
2012-2015
Ogilvy—Madrid, Spain
_Senior Art Director
2005-2011
Eli Lilly and Company—NJ (remote)
_Senior Brand Designer, Lilly Brand Office
2025-Present
Comcast, Xfinity—Philadelphia, PA
_Creative Director, Design Language & Brand
2023-2024
_Creative Director, TPX | CX
2020-2023
_Associate Creative Director CX | Xfinity Mobile
2019-2020
Havas Worldwide—NYC, NY
_Associate Creative Director CX
2016-2019
_Senior Product Designer
2015-2016
Addison Design—NYC, NY
_Senior Digital Art Director
2012-2015
Ogilvy—Madrid, Spain
_Senior Art Director
2005-2011
Where & when
Where & when
Where & when
Where & when
Since 2025, I've been embedded in Eli Lilly's Brand Office as the senior-level brand designer on a five-person team — coaching designers, wrangling vendors, and shaping the visual language behind Lilly's marketing strategies, user experiences, events, and sub-brands.
From late 2019 to mid-2024, I led a team of 8 at Xfinity — UX, Product, and Content Designers — within a global experience design org tackling enterprise-scale work: the full redesign of Xfinity.com, trade-in flows, and a 5G rollout that touched 2M+ users.
In 2015, I joined Havas Worldwide as a Senior Product Designer and grew into the Associate Creative Director role. I built B2B and B2C digital products pushing into AR and AI territory — one mobile social experience blew past its user-profile estimates by 40% and took home a Smarties Gold.
In 2012, driven by a thirst for new challenges and overpriced rentals, I made the leap to NYC. I landed at a midsize design studio and built out its digital department, bridging stakeholders and dev teams to get good work shipped.
I launched my career at Ogilvy Madrid, crafting award-winning campaigns, digital experiences, brand systems, kick-ass banners, and cheeky newsletters.
Since 2025, I've been embedded in Eli Lilly's Brand Office as the senior-level brand designer on a five-person team — coaching designers, wrangling vendors, and shaping the visual language behind Lilly's marketing strategies, user experiences, events, and sub-brands.
From late 2019 to mid-2024, I led a team of 8 at Xfinity — UX, Product, and Content Designers — within a global experience design org tackling enterprise-scale work: the full redesign of Xfinity.com, trade-in flows, and a 5G rollout that touched 2M+ users.
In 2015, I joined Havas Worldwide as a Senior Product Designer and grew into the Associate Creative Director role. I built B2B and B2C digital products pushing into AR and AI territory — one mobile social experience blew past its user-profile estimates by 40% and took home a Smarties Gold.
In 2012, driven by a thirst for new challenges and overpriced rentals, I made the leap to NYC. I landed at a midsize design studio and built out its digital department, bridging stakeholders and dev teams to get good work shipped.
I launched my career at Ogilvy Madrid, crafting award-winning campaigns, digital experiences, brand systems, kick-ass banners, and cheeky newsletters.
The path to greater
rewards may lie beyond
your comfort zone.
The path to greater rewards may lie beyond your comfort zone.
The path to greater rewards may lie beyond your comfort zone.
The path to greater rewards may lie beyond your comfort zone.
The path to greater rewards may lie beyond your comfort zone.
(oh Frodo, if you had only known...)
(oh Frodo, if you had only known...)
(oh Frodo, if you had only known...)
(oh Frodo, if you had only known...).
(oh Frodo, if you had only known...)
I've helped create and launch digital products for
Brand Experience
Brand experience
Brand experience
IBM, ADP, Johnnie Walker, BMW, Xfinity, TD Ameritrade, GE, Liberty Mutual, VUSE, ING Direct, Ogilvy, AMEX, PEPSICO, havas, Dos Equis, Schwarzman Scholars.
IBM, ADP, Johnnie Walker, BMW, Xfinity, TD Ameritrade, GE, Liberty Mutual, VUSE, ING Direct, Ogilvy, AMEX, PEPSICO, havas, Dos Equis, Schwarzman Scholars.
IBM, ADP, Johnnie Walker, BMW, Xfinity, TD Ameritrade, GE, Liberty Mutual, VUSE, ING Direct, Ogilvy, AMEX, PEPSICO, havas, Dos Equis, Schwarzman Scholars.
IBM, ADP, Johnnie Walker, BMW, Xfinity, TD Ameritrade, GE, Liberty Mutual, VUSE, ING Direct, Ogilvy, AMEX, PEPSICO, havas, Dos Equis, Schwarzman Scholars.
IBM, ADP, Johnnie Walker, BMW, Xfinity, TD Ameritrade, GE, Liberty Mutual, VUSE, ING Direct, Ogilvy, AMEX, PEPSICO, havas, Dos Equis, Schwarzman Scholars.
I excel at leading strategic initiatives, solving problems, and fostering team collaboration.
My passion for creating great products is only matched by my dedication to the talented peers who make them possible.
Want to get in contact?
I excel at leading strategic initiatives, solving problems, and fostering team collaboration.
My passion for creating great products is only matched by my dedication to the talented peers who make them possible.
Want to get in contact?
I excel at leading strategic initiatives, solving problems, and fostering team collaboration.
My passion for creating great products is only matched by my dedication to the talented peers who make them possible.
Want to get in contact?
I excel at leading strategic initiatives, solving problems, and fostering team collaboration.
My passion for creating great products is only matched by my dedication to the talented peers who make them possible.
Want to get in contact?
I excel at leading strategic initiatives, solving problems, and fostering team collaboration.
My passion for creating great products is only matched by my dedication to the talented peers who make them possible.
Want to get in contact?
↓
Say hi