Client: IBM / 2018
Client: IBM / 2018
Client: IBM / 2018
Client: IBM / 2018
Client: IBM / 2018
Cloud Flexibility Tool
Cloud Flexibility Tool
Cloud Flexibility Tool
Cloud Flexibility Tool
Cloud Flexibility Tool
ROLE: Lead Designer, UX/UI
ROLE: Lead Designer, UX/UI
ROLE: Lead Designer, UX/UI
ROLE: Lead Designer, UX/UI
ROLE: Lead Designer, UX/UI
To promote IBM's cloud service capabilities, we created an interactive assesment tool that provided the user with the right solution, whether they were looking to upgrade their services, add new tools, or start from scratch.
To promote IBM's cloud service capabilities, we created an interactive assesment tool that provided the user with the right solution, whether they were looking to upgrade their services, add new tools, or start from scratch.
To promote IBM's cloud service capabilities, we created an interactive assesment tool that provided the user with the right solution, whether they were looking to upgrade their services, add new tools, or start from scratch.
To promote IBM's cloud service capabilities, we created an interactive assesment tool that provided the user with the right solution, whether they were looking to upgrade their services, add new tools, or start from scratch.
To promote IBM's cloud service capabilities, we created an interactive assesment tool that provided the user with the right solution, whether they were looking to upgrade their services, add new tools, or start from scratch.
OVERVIEW
The Product Design and Marketing teams at havas were tasked with creating one cloud story with a differentiated narrative that connected cloud advertising to cloud demand through their flexible arquitectures, and latest technologies.
To achieve this we ideated a campaign that leaned on the "Challenging Conventions" idea, and developed an assessment tool that helped IT Leads create a road map, with a selection of suggested Cloud products, to get the conversation started.
IBM's Cloud Services were lacking market awareness when compared to their main competitors. Many IT Leads didn't even know IBM had a Cloud Service given the low exposure. This provided an opportunity to change the perception and build recognition around their Cloud brand.
IBM's Cloud Services were lacking market awareness when compared to their main competitors. Many IT Leads didn't even know IBM had a Cloud Service given the low exposure. This provided an opportunity to change the perception and build recognition around their Cloud brand.
IBM's Cloud Services were lacking market awareness when compared to their main competitors. Many IT Leads didn't even know IBM had a Cloud Service given the low exposure. This provided an opportunity to change the perception and build recognition around their Cloud brand.
IBM's Cloud Services were lacking market awareness when compared to their main competitors. Many IT Leads didn't even know IBM had a Cloud Service given the low exposure. This provided an opportunity to change the perception and build recognition around their Cloud brand.
IBM's Cloud Services were lacking market awareness when compared to their main competitors. Many IT Leads didn't even know IBM had a Cloud Service given the low exposure. This provided an opportunity to change the perception and build recognition around their Cloud brand.
CLOUD CAMPAIGN
CLOUD CAMPAIGN
CLOUD CAMPAIGN
We kicked off the project with a client workshop to identify the depth and breadth of what the tool should present and cover; its key requirements, opportunities, etc.
The session covered:
- Definition of the tool (What it is VS what it's not)
- Mind map (Content and elements, products and services)
- Journey Mapping
/Storyboarding (personas, pathways leading to tool, outcomes of the tool)
- User Flow (stages, questions, complexity)
Use cases and capabilities Mind map.
Use cases and capabilities Mind map.
Journey mapping and user flow.
Journey mapping and user flow.
CONTENT & MODEL ANALYSIS
CONTENT & MODEL ANALYSIS
CONTENT &
MODEL ANALYSIS
Three different models were presented based on our competitive/comparative analysis. Multi-choice selection that refined the search to offer a specific product (1), self guided Industry/service category browsing (2), and single choice questionnaire leading up to product groupings (3).
Option three came out as the clear winner given the nature and purpose of the tool.
USER FLOW WIRES
USER FLOW WIRES
The user flow was structured following the three main actions a user might take when looking to use IBM's cloud offerings; upgrade their services, add new tools, or start from scratch.
The user flow was structured following the three main actions a user might take when looking to use IBM's cloud offerings; upgrade their services, add new tools, or start from scratch.
The user flow was structured following the three main actions a user might take when looking to use IBM's cloud offerings; upgrade their services, add new tools, or start from scratch.
The user flow was structured following the three main actions a user might take when looking to use IBM's cloud offerings; upgrade their services, add new tools, or start from scratch.
RESPONSIVE EXPERIENCE
Simple navigation and intuitive interactions made it easy for the user to, not only create a customized product offering based on their needs, but also be able to quickly explore other options by altering choices along the way or starting anew.
The related content saved by the user would be stored temporarily and could be accessed during or after the experince was finalized.
In both cases the simple navigation and interactions made it easy for the user to, not only create a customized product offering based on their needs, but also be able to quickly explore other options by altering choices along the way or starting from scratch.
The suggested content saved would be temporarily stored to be accessed even after the experince was finalized, letting the user explore the videos and additional materials.
Thank you!